Thursday, November 04, 2010

“It was going to be extraordinary”

Shouldn’t we struggle against Facebook? Everything in it is reduced to the size of its founder. Blue, because it turns out Zuckerberg is red-green colour-blind. “Blue is the richest colour for me — I can see all of blue.” Poking, because that’s what shy boys do to girls they are scared to talk to. Preoccupied with personal trivia, because Mark Zuckerberg thinks the exchange of personal trivia is what “friendship” is. A Mark Zuckerberg Production indeed! We were going to live online. It was going to be extraordinary. Yet what kind of living is this? Step back from your Facebook Wall for a moment: Doesn’t it, suddenly, look a little ridiculous? Your life in this format?

— Zadie Smith, reviewing The Social Network, dir. David Fincher, and You Are Not a Gadget: A Manifesto, by Jaron Lanier, in the New York Review of Books.